Email marketing is a very simple and powerful marketing strategy. You can use email marketing as a cold approach strategy and/or you can use it only for remarketing to your past leads/customers.
Let’s look at how you can use email marketing to remarket to your previous customers. This Fall I will effortlessly close over 100 customers for gutter cleaning from the previous year, all through email. There are two approaches to this. You can either send a mass email blast, or you can send out individual customized emails. Sending a mass email blast might save you a lot of time, but it might end up in less jobs closed. Sending out more personal and customized emails might close more jobs, but you have to make sure it’s worth the amount of extra time you put into manually sending out emails. If you use HouseCall.io as your CRM system, then you can use their built in email blast system as they automatically keep all the emails saved in the system.
If you don’t use a CRM that has email marketing features, then I would recommend using www.MailChimp.com. It’s free up to the first 2000 subscribers and 12,000 emails a month. This will be sufficient for a long while. Within MailChimp.com, you can import a list of all your customer/lead emails, use their simple email creator to create an email and then send out an email blast to everyone at once.
If you are using LessAnnoyingCRM.com, you can integrate Mailchimp.com into it so that whenever you add a new contact, it will be automatically added into your Mailchimp list. They have videos on their website showing how to do that.
Here is a simple email that I’ve used for multiple years to rebook past customers for gutter cleaning.
Subject: Company Name – gutter cleaning
This is David from <company name>. Hope you are doing well! We did a gutter cleaning job for you last year at the end of November for $175 and I wanted to reach out to see if you were looking for gutter cleaning services for this year. If you are, we would be happy to do the job for you once again! Please let me know if you are interested or if you’re all set.
Thank you for your time and I looking forward to hearing from you,
This simple email has an amazing response rate. It’s short, sweet and to the point. No need to overcomplicate it.
You can also use email marketing to target new business with a cold email approach. I do not recommend using an email blast service like mailchimp.com for a cold emailing because you can get permanently banned from using them. This happens when your emails are marked as spam too many times, which can happen because with a cold approach they didn’t request an email from you and were not expecting it. For a cold email approach, I recommend manually sending out emails and making them as personal as possible to prevent people from reporting your emails as spam. Also, I only recommend cold emailing when targeting businesses or organizations and not home owners. Like with cold calling, these could be:
- Housing Communities
- Apartment Complexes
- Property Management Companies
- Real Estate Companies
Here is an example of an email that you could send to the management of a apartment community.
Subject – gutters (I like to keep it as vague as possible to help curiosity lead to an opened email).
I’m sorry if you’re the wrong person to contact, but I was wondering if you guys were all set for gutter cleaning for <your apartments (enter name)> this season? Or if maybe you were looking for someone, or wanted to get another quote to make sure you weren’t overpaying?
Would love to hear back from you. I know you’re super busy, so thanks so much for your time!
You want to get as personal as possible, so do your research to find out the name of the person you should be contacting. Make sure to mention the name of the company or apartments. The more specific information that you add into the email about the company/organization/person you’re contacting, the less likely they will consider it as spam and the less likely it will be reported as such.
You can use the same tactics to put together a contact list for cold email marketing as you read about in the direct mailing section of this course.